A process flow improvement measure will need to be in place to facilitate the improvement of a Live Service product and continuously improve its quality. The below visualization details a proposed Process Flow:

Upon the game service going live, the media and general public will play the game and publish their impressions online. The industry generally considers Metacritic to be their most important feedback source in terms of review scores, because it aggregates and averages the review scores of every media outlet. While Metacritic is the most important to the industry, general user sentiment in social media outlets, fan websites, public message boards, and online forums are a valuable source of information, especially post-media review period when the live service is in full operation. The next step, then, would be to deploy a data mining and/or web-scraping tool to determine the highest count of keywords that are gameplay-related. In addition, in-game user engagement with game modes and features are monitored.

The general sentiment is determined by manually reviewing both sources of data. If the sentiment around a certain keyword (gameplay feature or mode) is positive, the development team will continue to build upon the feature, increasing its quality further, then a new content patch update containing the built-upon positive sentiment gameplay feature is released, at which point the development team returns to social media, review outlets, and fan websites to scrape keyword data and indefinitely continue the process. If the sentiment around a certain keyword (gameplay feature of mode) is negative, that data is combined with the in-game user engagement data to find correlations, then the findings are quantified into gameplay balance and design metrics. These problem metrics are then sorted in a priority system, with the highest-priority items being fixed first. Finally, a new content update patch is released with resolved issues per previous negative sentiments. The team then returns to social media, review outlets, and fan websites to scrape keyword data and indefinitely continue the process.