For the purposes of this article, it is considered that “potential customers” are the total population of the Brazilian gamer demographic and “customers” are the population of the Brazilian gamer demographic that actually consider themselves to be gamers. From the data pool of potential customers, the probability of the potential customer being a woman is 0.51, or 51%. In other words, P(W) = 80456574/157757990. From the data pool of customers, the probability of the customer being a woman is approximately 0.458, or 45.8%. In other words, P(W) = 36285914/79265501. If the sampled customers indicate that there is a disproportionate slant towards men, it can possibly be attributed to behaviors influenced by cultural norms, unintended bias in data collection, or other confounding factors.