As shown in the data flow diagram below: Current and previous generation console and network usage data among Brazilians, market research results, and financial requirement estimates will be captured and delivered to the marketing department, which will then conduct the necessary research and development to produce a variety of untested advertising campaigns targeting the appropriate demographic—51% female, of which 32% are between 10-35 years old, and 49% male, of which 32% are between 10-35 years old (Santiago, 2022). From there, test the ad campaigns in focus groups to record interest and engagement levels, then use the resulting data to create prime advertising campaigns which will be distributed to the general public through television, radio, internet, and other advertising outlets.